Amazon seems to have acknowledged the ongoing 'adoption' of Apple's iPhone as a portable reading device, indicating a growing acceptance within the book retailing behemoth that multi-platform Kindle reading will not damage their growing domination of the eBook market: they've released an iPhone-friendly version of the Kindle bookstore.
This optimized Kindle store offers iPhone and iPod touch app users quick and easy access to the Kindle Store’s 280,000 books, including 106 of 112 New York Times Best Sellers and most New Releases that are available for $9.99 or less.
The Kindle for iPhone application was released on March 4 and within days became the most popular books app in the iPhone App Store. iPhone users can shop Kindle’s massive selection of books on the iPhone and iPod touch using Apple's Multi-Touch user interface. Amazon's Whispersync technology saves and synchronizes Kindle customers’ bookmarks across Kindle, iPhone and iPod touch, so you always have your reading with you and never lose your place. Kindle customers can read a few pages on their iPhone or iPod touch and pick up right where they left off on their Kindle.
Apple has to be happy about this development, strengthening the claim that the iPhone is not only a phone, personal organizer and iPod, but a book reader as well.