PoD Revolution?

The Guardian has an interesting article about the rise of Print on Demand (PoD) publishing and online marketing via MySpace and blogs:

...costs are negligible: a small amount for cover designs and the time investment necessary to edit the books; and because it's print on demand, there are no setup costs associated with each print run, the writers receive a healthy royalty for each book sold and profits can be ploughed back into design and marketing.

This latest article is one of a growing number of stories about Print on Demand which have been turning up in the mainstream press.