Online Advertising

Maintaining a website can be hard work. I can say that with authority, having run my online news portal The Daily Grail for eight years now, with almost daily updates. And, in the past, it was generally a gig which was done purely out of love. If you wanted a little income from the website, you had to go out of your way to find a sponsor who might put a banner ad on your site. However, in recent years that job has become a whole lot easier, with the introduction of Google Adsense (and a few similar programs by other companies, although I'll concentrate here on Adsense).

With Adsense, putting some advertising on your site is as easy as signing up for an account, and then pasting some already-generated code into your website's HTML. This code can also be easily customised to make the ads blend into your website - such as setting the same colours (background, links etc) which you have. And the great beauty of Adsense is that the ads are served on the basis of the content you have on your page, and also on the individual location of each reader - so in most cases, advertisements on your page are topical, and not as intrusive as former advertising methods.  read more »