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Legal Threat to Fake Reviews

Posted March 21st, 2007 by Greg

From The Bookseller:

Publishers and authors who anonymously post glowing reviews of their own books on websites such as Amazon could face legal action under a new European directive which comes into force in December.

The Unfair Commercial Practices Directive must be brought into UK law by 12th June this year and must come into force by 12th December. Simon Gorham, a solicitor in the litigation department at law firm Boodle Hatfield, said the directive was intended to hit businesses or individuals who induce consumers into making decisions they might not otherwise have made.

Wonder if that also covers competitors posting bad reviews of their opposition's books on Amazon?

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